Clothes & Fashion Online

With a countdown sale banner on the top of the page, an element of urgency is added to compel prospects to buy now. A purple font is used to spotlight the discounted financial savings of the clothes to add another charming purpose to get prospects to tug out their bank card and shop now. When landing on a product web page, you’ll find Fashion & Online Shop News that the copy is written to appeal to a better end clientele as the focus is on key phrases like “premium” and “skillfully made” that are keywords you don’t typically discover on your average online retailer. And with a steep $925 value for a zip-up hoodie, it’s clear that the copy is meant for a better end buyer.