Bening 
When you are running a small business, managing social media can become very overwhelming because you already have a hundred other things on your plate. Despite managing customers, keeping up your operations, handling the finances, you have to still somehow find time to post engaging content. But the good news is that you can consistently create content which will attract the right attention from your target market and build loyalty. Below are 6 tried-and-tested ways to make your small business stand out on social media platforms.
1. Share behind-the-scenes content
To people, your business becomes relatable and authentic when you show them how things really work and a great way to do that is by sharing behind-the-scenes content. Even if it’s snippets of your team prepping for an upcoming event, a photo of work-in-progress products or a typical day at your workplace or shop – it builds trust and ‘humanizes’ your brand.
For example, bakeries or restaurants could post stories from the kitchen – something baking in the oven or something sizzling in the wok. Or a salon could show the madness on a Saturday afternoon. The best part about this content is that it can be raw and does not need any polishing – as it has to be real and relatable.
2. Use short videos and reels
Videos are definitely more ‘viral’ on social media as compared to static content. They are the kings of social media. The most popular platforms like Instagram, TikTok and Facebook are using short videos rather than photographs as they are known to have higher engagement.
When you make videos, you showcase your product or service in action, you can record quick tutorials or make short customer reviews. You don’t even need to invest in expensive equipment – all you need is a good phone.
If you want to make your videos look polished, PosterMyWall’s free social media post templates can help you create striking and eye-catching graphics that will make your content stand out of the clutter. With this tool, you can quickly add text, logos and even music to make your videos look professional (while still being budget-friendly)!
3. Post user-generated content and customer testimonials
The key to smart marketing is to know that customers are king. Your customers are your best marketers – so you must push them to tag your small business in their posts and when you share that on your profile; it makes it all the more relatable and gives it an authentic feel. These are ways in which your small business can begin to build trust and also make customers feel valued at the same time.
Testimonials are definitely powerful tools of social proof. These testimonials can go a long way in convincing the new customers of your target market. It can be anything as short and precise as a short quote with a customer photo or a quick video tutorial with a loyal customer.
If you want to make sure that your testimonials also do justice to the aura of your brand, take a look at PosterMyWall’s Brand Kits which lets you save your colour palette, fonts and styles and logos in one place so you can post everything without extra effort, from the same dashboard.
4. Run polls, quizzes & interactive stories
Polls, quizzes and Q&A sessions provide opportunities to your customers to interact and your audience to be actively involved. Instead of posting just updates, it’s better to do any of the aforementioned as these are good ways to spark conversations. This could simply be a Q&A session on Facebook, a poll on Instagram or the likes. For example:
- A coffee shop could start a poll: ‘Cold brew or latte – what’s your pick?’
- A book shop could start a quiz: ‘Which fictional or fairytale character are you most like?’
These little touches of involvement increase participation and engagement and keep the followers coming back to your social media pages.
5. Share seasonal promotions, tips or trends
Marketing content that is timed aptly, performs well. Keep in mind the seasonal holidays or the trending fashions or local events happening in your community. You can share helpful tips with your audience or timely promotions that will create a hype. These actions will ensure that your business comes across as fresh and relevant in the minds of your target market.
A fitness studio, for instance, could share a ‘New Year’s Resolution Challenge’ or a clothing line may post summer styling tips in May. To keep up with these, you can use PosterMyWall’s Resize tool to tailor one design for multiple platforms which practically means turning a Facebook post into an Instagram Story or even an email header at the ease of a single click.
6. Use eye-catching graphics and templates
If a post doesn’t catch your eye because it’s not appealing, it’ll go to waste. It might have useful information but it’s no good if it doesn’t catch attention and you don’t need to be a graphic designer to create a scroll-stopping post. You can use free social media post templates to keep your content professional and consistent. It’s fairly simple: Just pick a template, customize it with your text and logo, and post it. This saves you hours of design time and effort and ensures that your feed looks polished. All you have to make sure is that you are consistent in your marketing efforts so that your audience recognises your brand(s) at once.
Conclusion
Social media content creation does not always have to be complicated. You can mix the strategies mentioned above to create a feed that your audience will want to follow.
You don’t require a hefty budget or advanced design skills to make it happen. Tools like PosterMyWall give you all-in-one solutions to end up with professional posts within minutes. If you’re ready to start creating engaging content, check out PosterMyWall’s free social media post templates and start designing today.
